Alcohol-To-Go Prevention Project Header

Alcohol: Keep A Lid On It

"Alcohol: Keep A Lid On It" is a new statewide prevention project in which prevention staff and volunteers work with local businesses selling alcohol-to-go to encourage them to place a prevention label/s on alcohol-to-go cups/containers sold by their establishment.

The project was created in response to a COVID-19 Governor's Executive Order 2020-257 that went into effect last Spring 2020, permitting alcohol-to-go from restaurants, bars and other by-the-drink alcohol licensees. The Executive Order was passed to provide some relief to the hospitality industry impacted by the pandemic, but presents some added risk for accidental consumption, youth access to alcohol, and impaired driving. 

On March 15, 2021, Kentucky General Assembly 2021 Regular Session SB67 was signed into law by the Governor making the Executive Order permitting alcohol-to-go permanent (click here to see SB67 health and safety-related requirements including a requirement for tamper resistant seals on alcohol-to-go). 

LABELS: Two label designs are available - a stop sign and tamper resistant seal label

PROJECT GOALS:

  1. PREVENT ACCIDENTAL ALCOHOL CONSUMPTION - Both labels are designed to make it apparent the beverage contains alcohol to reduce the risk of an underage youth, person in recovery or another adult not wishing to drink alcohol from accidentally consuming the beverage thinking it was a non-alcoholic drink.
  2. PREVENT YOUTH SOCIAL ACCESS TO ALCOHOL - The labels also discourage adults from providing alcohol to minors with the message "We don't sell to minors. Thank you for not buying for minors."
  3. PREVENT IMPAIRED DRIVING - The tamper evident seal label makes it apparent if someone opens the alcohol-to-go cup to discourage alcohol impaired driving, increase enforcement of state and federal Open Container Laws, and put customer's minds at ease their beverages were not tampered with or opened once made during transport/delivery.

HOW CAN MY BUSINESS GET INVOLVED?

If you would like more information about how to bring the "Alcohol: Keep A Lid On It" Project to your community, or if you are an alcohol by-the-drink licensee owner or manager and would like to learn how your business could get involved, please email tara.mcguire@newvista.org


PARENT ARE THE #1 INFLUENCE WHEN IT COMES TO YOUTH AND ALCOHOL - LEARN MORE


10 QUICK FACTS ABOUT ALCOHOL: 

UNDERAGE DRINKING

  1. RISK OF INJURY AND DEATH: Alcohol is a significant factor in the deaths of people younger than age 21 in the United States each year. This includes deaths from motor vehicle crashes, homicides, alcohol overdoses, falls, burns, drowning, and suicides. National Institute of Alcohol Abuse and Alcoholism (NIAAA) Underage Drinking, March 2021 
  2. INTERFERES WITH BRAIN DEVELOPMENT: Research shows young people’s brains keep developing well into their 20s. Alcohol can alter this development, potentially affecting both brain structure and function. This may cause cognitive or learning problems and/or increase vulnerability for alcohol use disorder, especially when people start drinking at a young age and drink heavily. National Institute of Alcohol Abuse and Alcoholism (NIAAA) Underage Drinking, March 2021 
  3. INCREASED RISK OF ALCOHOL PROBLEMS LATER IN LIFE:  Research shows that people who start drinking before the age of 15 are at a higher risk for developing alcohol use disorder later in life. For example, adults ages 26 and older who began drinking before age 15 are 5.6 times more likely to report having alcohol use disorder in the past year as those who waited until age 21 or later to begin drinking. National Institute of Alcohol Abuse and Alcoholism (NIAAA) Underage Drinking, March 2021 
  4. YOUTH ALCOHOL USE: 1 in 6 (17%) Kentucky 10th grade students reported alcohol use, and 1 in 8 (13%) said they had been drunk in the last 30 days. KIP Survey by REACH of Louisville, 2018
  5. YOUTH ACCESS TO ALCOHOL: 1 in 2 (47%) Kentucky 10th grade students and 3 in 5 (60%) 12th grade youth reported alcohol is easy to access. KIP Survey by REACH of Louisville, 2018

ADULT ALCOHOL USE​​​​

  1. ADULT ALCOHOL USE: 1 in 2 (47%) Kentucky adults age 18 and older reported alcohol use in the past 30 days; and 1 in 4 (23%) reporting binge drinking (drinking five or more drinks (for males) or four or more drinks (for females) on the same occasion (i.e., at the same time or within a couple of hours of each other) on at least 1 day in the past 30 days. SAMHSA National Survey on Drug Use and Health (NSDUH), 2018-2019
  2. ALCOHOL USE DISORDER: An estimated 184,000 Kentucky adults age 18 and older (5% of Kentucky adults) reported an alcohol use disorder defined as meeting the criteria for alcohol abuse or dependency in the past year. SAMHSA National Survey on Drug Use and Health (NSDUH), 2018-2019
  3. MENTAL HEALTH: Adults who regularly felt worried, nervous, or anxious, or who regularly felt depressed were more likely than adults without these feelings to engage in heavy drinking in the past year.  23% of Kentucky adults age 18 and older reported any mental illness. These mental health problems put these adults at risk for increased heavy drinking. SAMHSA National Survey on Drug Use and Health (NSDUH), 2018-2019
  4. INCREASE ALCOHOL SALES DURING COVID-19: As stay-at-home orders began in some US states as a mitigation strategy for coronavirus disease 2019 (COVID-19) transmission, Nielsen reported a 54% increase in national sales of alcohol for the week ending March 21, 2020, compared with 1 year before.  The World Health Organization warned alcohol use during the pandemic may potentially exacerbate health concerns and risk-taking behaviors.  In addition to a range of negative physical health associations, excessive alcohol use may lead to or worsen existing mental health problems, such as anxiety or depression, which may themselves be increasing during COVID-19. The Nielson Company, May 7, 2020; Journal of the American Medical Association Article, September 29, 2020
  5. IMPAIRED DRIVING: On average in Kentucky, every 2 hours an alcohol-related crash occurred, 1 fatality occurred due to drunk driving nearly every three days, and 1 teen driver was involved in an alcohol-related crash every 2 days. Kentucky State Police, 2019