What are Alcopops?


Powdered Alcohol is Banned in Kentucky KRS 241.010; KRS 244.652 (effective 2016-07-15)

  • Powdered or crystal alcohol is illegal. Powdered alcohol is similar to "Kool-aid" or "Crystal Light" as it is a powder that can be mixed with water to produce an alcoholic beverage drink. Kentucky, like many other states, has now banned this product. 

New comic book character brought to you by Mike's Harder

AlcoholJustice.org: "Mike's Harder has partnered with 20th Century Fox and Disney-owned Marvel Studios to produce a limited edition collectible series of its alcopop in 16 oz. cans plastered with the mutant anti-hero Deadpool."

Kentucky Attorney General Jack Conway asked Phusion to lower the alcohol content in Four Loko

"Smoking Alcohol: The Dangerous New Way to Get Drunk"

Click to view the Dr. Oz Episode originally aired 03/06/2014

UPDATE-- The Alcohol Prevention Enhancement Site filed a Consumer Complain on 03/21/2014 with the KY Office of Attorney General Consumer Protection Division to find out if the "Vaportini" device created in 2009 following the "Alcohol Without Liquor" (AWOL) devices ban by 2008 KY HB 202 (Click here to view KY's policy on AWOLClick here to view other states' statutory language on AWOL) is legal for sale, purchase or use in Kentucky as the company Vaportini, Inc. claims on their website, and to request if the Vaportini is not legal in Kentucky for the company to remove such false claims on their website that its product is legal for sale in all 50-states.  (Click here to view this complaint.)

"Smoking alcohol" presents an increased potential risk for alcohol poisoning and addiction.  Inhalation devices make it easier to overdose on alcohol than drinking, because the alcohol bypasses the stomach and liver and goes directly into the bloodstream producing a quick intense high. 

The further danger is inhaled alcohol cannot be purged from the body by vomiting, which is the body's main protection against alcohol poisoning.

NEW Alcohol PES Alcopops Presentation

This April 2014, the Alcohol PES launched a NEW Alcopops Brochure_Image_Front.pngPresentation.  To schedule an Alcopops  Presentation for an ADULT ONLY audience in your community please contact Tara McGuire at tkmcguire@bluegrass.org or 859-225-3296. 

The new content is SHOCKING! 

Click here to preview the new Alcopops Presentation.

(*Warning- some slides are not available at kyprevention.com to avoid reaching mixed youth/ adult audiences).

Click here to view the new Alcopops Brochure. 

In 2012, the Food and Drug Administration (FDA) banned seven dangerous caffeinated alcoholicFour_Loko_Red-Yellow_Image.jpg beverages. Alcoholic Energy Drinks combine a stimulant (caffeine) with alcohol (a depressant). The caffeine can often mask the effect of the alcohol, and result in higher rates of binge drinking amongst youth. Binge drinking increases the likelihood a youth will participate in risky behavior, become injured, suffer lasting brain damage, or even die. Every year approximately 6,000 youth in America die as result of underage drinking.

What is the harm is with Alcopops?  Alcopops are flavored malt beverages that especially appeal to youth with sweet flavors and packaging that resembles non-alcoholic drinks. Bluegrass Prevention is offering Alcopops Presentations to adult groups wishing to learn more about the marketing practices many alcohol companies are using to attract youth, and to increase adult awareness on how to identify non-alcoholic from alcoholic beverages. Adult groups wishing to schedule a 15-20 minute presentation may contact Tara McGuire at tkmcguire@bluegrass.org.

Alcohol Justice, formerly the Marin Institute, recently proposed model state legislation to expand on the federal ban on Alcoholic Energy Drinks. The legislation would restrict the size and alcohol content of the newly reformulated beverages.Slide15.JPG

Alcohol Justice

5.7_Budlights_verses_24oz_Tilt_Image.pngAccording to Alcohol Justice, Alcopops products are sold in supersized 23.5 oz., since serving cans, with up to 12% alcohol content— the equivalent of 4.7 standard drinks of alcohol. That's a binge drink in a can, and a deadly recipe for youth.

According to Alcohol Justice, "The federal government action was a giant step forward to protect the public from products containing illegal substances such as caffeine. Now it's time for states to codify the federal ruling, as well as protect the public health and safety by restricting high alcohol content, supersized Alcopops."

Visit http://alcoholjustice.org/  for more information. 

Attorneys General about Blast by Colt 45

Numerous Attorneys General across the country are asking Pabst Brewing Company to significantly reduce the number of servings of alcohol in a single container of Blast by Colt 45, since one 23.5-ounce can of Blast contains nearly 5 servings of alcohol. There is concern that Blast may encourage dangerous binge drinking—which can lead to drunk driving—by those over 21, as well as those who are underage, posing serious health risks and greatly impairing these individuals' decision-making abilities. We join the Attorneys General in asking Pabst Brewing Company to examine the marketing of this beverage in order to clarify its high alcohol content. Nearly 11,000 Americans are killed and more than 350,000 are injured each year in drunk driving crashes — a 100 percent preventable crime. In addition, teen alcohol use kills 6,000 people each year, more than all illegal drugs combined.